Pricing your products is challenging. There are numerous variables to be considered and weighed against each other so...

Moving to minimum advertised pricing is a consequential decision for a brand, and involves both conceptual and practical...

When you first implement a MAP policy, some sales partners may immediately start adhering to it, and you...

So you’ve settled on implementing a MAP policy for your brand. You’re doing it for a number of...

Many brands sell their products themselves on Amazon and other marketplaces, running their own seller accounts and managing...

MAP pricing: the potential for your brand MAP stands for Minimum Advertised Price. A brand...