bookmark_borderUncategorized
Why should Brands Embrace Price Protection with MAP?
What are some of the benefits of adopting Minimum Advertised Pricing for your brand? It can help establish...
Posts by Michael
Loading posts...
bookmark_borderUncategorized
How Retailers Avoid MAP
If you’re like most brand owners, you intend your Minimum Advertised Price (MAP) policy to give you complete...
bookmark_borderUncategorized
Developing an Effective Pricing Strategy
Pricing your products is challenging. There are numerous variables to be considered and weighed against each other so...
bookmark_borderUncategorized
Common Questions Surrounding MAP Policies
Moving to minimum advertised pricing is a consequential decision for a brand, and involves both conceptual and practical...
bookmark_borderUncategorized
How Do I Enforce MAP Violations?
When you first implement a MAP policy, some sales partners may immediately start adhering to it, and you...
bookmark_borderUncategorized
Amazon & Walmart Price Matching and MAP
So you’ve settled on implementing a MAP policy for your brand. You’re doing it for a number of...