bookmark_borderMAP Fundamentals
MAP vs MSRP
Pricing is a crucial strategy to keep your eCommerce business profitable. So what’s more important - MAP or...
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bookmark_borderMAP Fundamentals
What is MAP Pricing?
Price influences the decision-making of consumers when it comes to purchasing. Competitive and dynamic pricing gives an edge...
bookmark_borderMAP & eCommerce Challenges
Understanding MAP and Dropshipping
There is a lot of competition in the online marketplace. So brands rely...
bookmark_borderMAP Enforcement
Is First Violator MAP Enforcement Effective?
Online marketplaces offer a lucrative platform for businesses. But there is a risk...
bookmark_borderMAP Enforcement
Interpretation of the Supreme Court’s Ruling on Resale Pricing Law
Interest in minimum advertised pricing (MAP) has been rising recently. Are you considering the implementation of a resale...
bookmark_borderInnovations in MAP
Google & Target Team Up in First Voice-Activated Coupon/MAP Pricing
The evolution of voice technology promises to revolutionize the way customers make a purchase. The idea of hands-free...