bookmark_borderStrategic Pricing
Psychological Pricing: Advantages and Disadvantages of Different Techniques
When you’re marketing a product online, you know that every data point of communication can matter in a...
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bookmark_borderMAP Fundamentals
What Does MAP Stand for in Retail
With the holiday season among us, it is no wonder that so many people are looking for deals,...
bookmark_bordereCommerce Challenges
Understanding the Amazon Buy Box Algorithm
Who's Sitting atop your Amazon Listings?
You're shopping on Amazon and find a product you...
bookmark_borderProtecting Brand Value
MAP Policy and Your Brand Reputation
Some people believe that lower prices are good for the buyers, but the fact of the matter is...
bookmark_borderMAP Fundamentals
How to Calculate MAP Pricing
MAP pricing is a crucial task for a company that seeks to sell its products. It is not...
bookmark_borderMAP Fundamentals
MAP vs MSRP
Pricing is a crucial strategy to keep your eCommerce business profitable. So what’s more important - MAP or...