bookmark_borderMAP Enforcement
How Do I Enforce MAP Violations?
When you first implement a MAP policy, some sales partners may immediately start adhering to it, and you...
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bookmark_borderMAP Enforcement
Amazon & Walmart Price Matching and MAP
So you’ve settled on implementing a MAP policy for your brand. You’re doing it for a number of...
bookmark_borderProtecting Brand Value
Building a Strong Reseller Network
Many brands sell their products themselves on Amazon and other marketplaces, running their own seller accounts and managing...
bookmark_borderInnovations in MAP
Choosing a MAP Pricing Solution
MAP pricing: the potential for your brand
MAP stands for Minimum Advertised Price. A brand...
bookmark_borderMAP & eCommerce Challenges
Amazon Brand Protection – Brand Registry and your Rights
The history: Amazon and your brand rights
Like many businesses, your value to the consumer...
bookmark_borderStrategic Pricing
Psychological Pricing: Advantages and Disadvantages of Different Techniques
When you’re marketing a product online, you know that every data point of communication can matter in a...