So you’ve settled on implementing a MAP policy for your brand. You’re doing it for a number of...

Many brands sell their products themselves on Amazon and other marketplaces, running their own seller accounts and managing...

MAP pricing: the potential for your brand MAP stands for Minimum Advertised Price. A brand...

The history: Amazon and your brand rights Like many businesses, your value to the consumer...

When you’re marketing a product online, you know that every data point of communication can matter in a...

With the holiday season among us, it is no wonder that so many people are looking for deals,...