bookmark_borderStrategic Pricing
Why should Brands Embrace Price Protection with MAP?
What are some of the benefits of adopting Minimum Advertised Pricing for your brand? It can help establish...
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bookmark_borderMAP Enforcement
How Retailers Avoid MAP
If you’re like most brand owners, you intend your Minimum Advertised Price (MAP) policy to give you complete...
bookmark_borderStrategic Pricing
Developing an Effective Pricing Strategy
Pricing your products is challenging. There are numerous variables to be considered and weighed against each other so...
bookmark_borderMAP Fundamentals
Common Questions Surrounding MAP Policies
Moving to minimum advertised pricing is a consequential decision for a brand, and involves both conceptual and practical...
bookmark_borderMAP Enforcement
How Do I Enforce MAP Violations?
When you first implement a MAP policy, some sales partners may immediately start adhering to it, and you...
bookmark_borderMAP Enforcement
Amazon & Walmart Price Matching and MAP
So you’ve settled on implementing a MAP policy for your brand. You’re doing it for a number of...