bookmark_borderMAP & eCommerce Challenges
Amazon Brand Protection – Brand Registry and your Rights
The history: Amazon and your brand rights
Like many businesses, your value to the consumer...
2021
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bookmark_borderStrategic Pricing
Psychological Pricing: Advantages and Disadvantages of Different Techniques
When you’re marketing a product online, you know that every data point of communication can matter in a...
bookmark_borderMAP Fundamentals
What Does MAP Stand for in Retail
With the holiday season among us, it is no wonder that so many people are looking for deals,...
bookmark_borderMAP & eCommerce Challenges
Understanding the Amazon Buy Box Algorithm
Who's Sitting atop your Amazon Listings?
You're shopping on Amazon and find a product you...
bookmark_borderProtecting Brand Value
MAP Policy and Your Brand Reputation
Some people believe that lower prices are good for the buyers, but the fact of the matter is...
bookmark_borderMAP Fundamentals
How to Calculate MAP Pricing
MAP pricing is a crucial task for a company that seeks to sell its products. It is not...