bookmark_borderInnovations in MAP
How AI Represents a New Frontier in eCommerce
Using Artificial Intelligence in eCommerce isn’t new. Online shopping giants like Amazon have been using different AI strategies...
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bookmark_borderMAP & eCommerce Challenges
Unveiling Fake eCommerce Websites: A Call to Action for Brands
In the vast expanse of the internet, where clicks lead to destinations unseen, lies a lurking danger: counterfeit...
bookmark_borderStrategic Pricing
Why should Brands Embrace Price Protection with MAP?
What are some of the benefits of adopting Minimum Advertised Pricing for your brand? It can help establish...
bookmark_borderMAP Enforcement
How Retailers Avoid MAP
If you’re like most brand owners, you intend your Minimum Advertised Price (MAP) policy to give you complete...
bookmark_borderStrategic Pricing
Developing an Effective Pricing Strategy
Pricing your products is challenging. There are numerous variables to be considered and weighed against each other so...
bookmark_borderMAP Fundamentals
Common Questions Surrounding MAP Policies
Moving to minimum advertised pricing is a consequential decision for a brand, and involves both conceptual and practical...